Essential Steps for Crafting a Winning Digital Marketing Strategy in the UAE Conduct SWOT Analysis Strengths Weakness Opportunities Threats Build Buyer’s Persona Evaluate the Channels Establish an execution plan Some Frequently Used Digital Marketing Strategies Search Engine Optimization (SEO)Social Media Marketing Email Marketing Downloadable Content How is digital marketing looking in the future for the UAE? AI (Artificial Intelligence)Optimize the use of Voice Search Influencer Marketing Virtual and Augmented Reality UAE